about serious toys
Serious Toys is a spin out of Royal Philips Electronics. It transferred to the PTV III fund of Prime Technology Ventures (www.ptv.com) on October 10th 2008. Serious Toys is managed by Roelant Hietbrink and Willem Fontijn and resides at Kooikersweg 2 in 's Hertogenbosch, The Netherlands.
The technical platform of Serious Toys offers a comprehensive solution for creating products based on tangible human-computer interaction. It allows for rapid development of a wide range of exciting games and toys at relatively low cost. Creating content is easy and attractive with the development environment of Serious Toys.
Serious Toys develops and sells products that combine fun and personal development optimally. Allowing children to reach their full potential in a pleasant way and without pressure.