the big idea
The products of Serious Toys are based on an advanced technical
platform for tangible interaction (physical human-computer interaction)
developed by Philips Research. It applies fundamental knowledge about
game theory, how tangible interaction works in the brain and how the
creation of content can be made easy.

The workings and
application of the technology of Serious Toys are still the subject of
wide ranging scientific research. Some publications on this subject can
be found in the right column.
The concept of TagTiles has been
presented to children, parents, teachers, school boards and school
suppliers. All responded very positively.
- The intrinsically motivating properties of the concept has been
demonstrated experimentally in several studies with over 100 children
in total.
- Interviews and group sessions with more than 80 parents in
three countries showed that parents consistently recognize the added
value.
- Experts in pedagogy, developmental psychology and movement
sciences have stated that the concept supports a natural way of
development and learning and can help solve specific problems children
may have in those areas.